Naturally,
the changes in the IT world are mostly continuous and totally inevitable. Some
of these are relatively minor and mostly concern the shift of audience’s life
interests (the shift of popularity between music and photo applications, for
instance), whereas others are much more important, including the priority level
of services’ design and functionality.
Essentially
speaking, it’s been for long now that the functionality of a device or a
service has been taken as the prior notion. Even though Apple has brought back
the image-focused gadgets with their iPhones and iPads, no one would dare say
those are inferior in functionality in any way.
As for the
apps and services, the functionality remains at the top, leaving the design
peculiarities behind. It would be basically enough to create a high-quality
logo, select the colourscheme and the fonts, other that that, it’s vital to
care about the features, in the first place.
At the same
time, there can be distinguished a few exceptions of a rule, as a number of
services have opted for making the service’s design its most efficient part.
Among these, one of the recipe-sharing sites Gojee can be easily called the
embodiment of great design solutions and exquisite style.
The overall
delighted impression about Gojee is, perhaps, influenced by the initial purpose
of its creation – sharing of recipes. In this respect, the full-screen
background picture of dishes and drinks is what every visitor craves for,
whereas the fast sliding bar enables to check the available variety of cooking
instructions. At the same time, what Gojee lacks is, obviously, the powerful
functional basis, as there’s neither a convenient search option nor the mere
division of recipes into categories, for example.
For what it
takes, the notion of balance appears to be the most valuable thing in the IT
industry anyway. No matter if it is a gadget, an app or a service, it has good
chances to become globally popular, as the grandees, e.g. Facebook, Google or
4shared, in case both the functional and the design aspects are taken care of.
Stay cool)
Andy
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