FlipTop.com – More About Social Intelligence & Media Influence

I’ve been for long confident of the fact that the social presence of a separate individual has already become equally critical for small, medium and large companies, no matter what niche they happen to occupy on the market.

Hence, it’s obviously justified that the social media networking PR-strategies have become more, than common in the recent times, and you can hardly find a world-popular brand that hasn’t yet acquired its official Facebook or Twitter Page, for instance. It seems like every reputable company, starting with the software grandees, like Apple Inc., Google, Microsoft, 4shared, and others, to more casual Coca-Cola, Pizza Hut or Starbucks (the list is immeasurable, you know that), have got their official and, what is more, unofficial FB and Twitter fan pages at least.

But the importance of social intelligence in networking media isn’t now only curtailed by official fan pages and the posts with company updates; these have already converted into the platforms to increase the brand’s popularity, audience reach and, consequently, the number of sales. In this respect, it also seems logical that numerous services, analysing your enterprise activity and influence have become much more famous among the users.

I have already spoken about Klout.com with its vaguely useful Klout scores and much more convenient GroSocial and for now, let’s check one more interesting service, Fliptop, which is, apparently, innovative in its essence, despite having been created on the similar basis with Klout.

The thing is that, the majority of services, offering you the analysis of you social intelligence and media presence and sometimes the range of options, how this very presence can be improved are developed on the basis of “connecting” your social network accounts with the specifically created account on the site of the service. Fliptop.com, here, isn’t an exception, but what is new about it, that you are displayed the number of clicks on each and every post (text, photo, or whatever), that is you can check, how much attention this or that information attracts.

Moreover, the Fliptop is also the web-based platform to purchase profiles and increase social media influence and, in such a way - your sales rating in such a way.

In a whole, I wouldn’t dare say that Fliptop is useless, or that the service can’t have an impact on the rating of company’s popularity, yet it can’t probably become the key factor in earning and maintaining the brand’s reputation.

As a P.S. I say that whereas large companies should definitely engage in various social intelligence and media marketing activities, we, the average users, can play with other beautiful and exciting toys to present ourselves to the social media world. In addtion to customizing my Twitter and 4shared account, I’ve also adored using Flavors.me, like this:

Stay cool)
Andy

Klout Score from Klout.com - Do we need it?

It’s being stated that we all live in quite competetive atmosphere most of the time, which is, perhaps, why the way we are accepted by others turns out to be a highly essential aspect.

Here, I’m not even talikng about mundane routine, like what your spouse, or children or close friends are percepting you, and whether they appreciate your actions, or not. The importance of being treated in a good or at least tolerant way takes the whole universal scale and happens to be related to our colleagues, or bosses, or social network pals who might never meet in real life.

To say, the critical essentiality of being valued, certainly affected by our phychological strivings to be loved and cared about, doesn’t only presuppose the smiles on people’s faces, friendly hugs and numerous “thumbs up’s” in Skype from you old friend Paul, or John, or anyone else.

The thing is that this critical essentiality is also related to our initial desire to dominate and get more power, if not in the actual physical sense of the word, then in more spiritual way – that is gain a sort of influence over the others. We open our accounts in Twitter, Facebook, or a file-sharing site, like 4shared. We add friends, and sometimes even accept the friend requests from people we’ve got no idea about.

In this respect, a more or less new internet service Klout.com is what will enable you to track the amount of influence you actually possess over your web audience. The service will count you special Klout Score that defines how much your activity, opinions, or whatever on different topics has an impact on your friends, subscribers or followers. In such a way, as it’s suggested you can find the way to increase your score by vising the site more, inviting your friends, or simply posting more interesting content, which will be further shared, retweeted, liked and commented.

Having tried Klout.com myself, I was a bit disappointed, or wasn’t I? At first glance, it looked fun, but was it useful? I doubt that, and here’s why:

1) If you can increase your Klout score simply by opening the official site more, can the actual influence on others be even talked about? Just the site-visitor counter, perhaps.

2) Your Klout score checks only the social network activies, but doesn’t take other activities of your into account. That is, no matter how popular I am within themed software forums, for instance, no matter how many times my shared documents and apps are downloaded at 4shared, I still get the disappointing 12,71 Klout score.

Anyway, for those, who are into every single appearing web service or gadget, Klout.com should be more, than fun to try. Yet, its usability is far more overestimated, from my point of view. It’s definitely losing to more powerful rivals on the market. May be, because it’s much younger, than others, may be because it’s been created just to have something created.


Stay cool
Andy)